Easy Money With Youtube Videos?
The main star of my first video was my cat Siiri - although
the contract negotiations with him turned out to be quite challenging in the
final games.
I uploaded my cat video to Youtube. I clicked
"yes" to all the ad serving questions, i.e. I commercialized my video
. The ads started showing right away and Youtube remembered me with an even
more encouraging email: "That's how Airi likes it! The video is now on
Youtube."
In order for an author to earn money from ads displayed on
their videos, they must join the Youtube Affiliate Program. You can easily
join in your Youtube channel settings.
Under the terms of the affiliate program, Youtube promises
to pay the video author 55% of the net revenue they self-verify. The percentage
seems fair, but the pricing of the ads or the criteria for confirming the net
income is not mentioned on the Youtube website.
The blinking bucks in the eyes start to fade more and more
as I get to the next section of the Partner Agreement: "In order for a
video author to receive their share of advertising revenue, they need to link
their Youtube account to Google AdSense ." The joining and paying process
is confusingly multi-step. So ease and speed stop at the moment you start
talking about money.
Youtube Video Ad Revenue Payment Steps
1. Linking
an AdSense Account to a Youtube Account (24 to 48 hours)
2. Address
verification (only possible after accruing $ 10 in advertising revenue)
3. Waiting
for Google Earth PIN (2-4 weeks)
4. Confirmation
of payment method (again you should earn 10 €)
5. Reaching
the revenue limit (advertising revenue is paid to the video creator only when
the advertising revenue has accrued € 70. Payments are made approximately 30
days after the revenue limit is reached)
On top of that, even if you cancel your contract, you'll
still need to accrue $ 10 in advertising revenue before the cancellation limit
set by Google is reached.
The dull reality for the tubett commercializing his first
video is further confirmed by the phrase in the Partner Agreement:
"YouTube does not have to pay you any revenue that may be associated with
your Content during a period when you do not have a valid payment method."
I am so preoccupied with the multi-generational nature of
the Partner Agreement and AdSense Terms and Conditions that I ask a
representative of the Youtube owner, Google, to comment on the accuracy of my
interpretations. However, interviews will not be granted from Google.
The cat video had garnered fifty views in a couple of weeks.
Even a seemingly modest € 10 in advertising revenue, let alone reaching the €
70 payment limit, can obviously take months.
A lone amateur doesn't seem to succeed in this market either.
However, if you decide to give it a try, read Blog
Consultant’s article Making Money with Youtube Videos.
Youtube advertising in Finland is already a million-dollar
business
According to the Digital Marketing Association (IAB), the
pot put in by Youtube advertising by Finnish advertisers in the first half of
this year (2015) was already 3 million euros. The amount is double that of the
previous year and growth is only accelerating.
If, for example, half of the pot paid by advertisers flo
ws to the makers of the video, it is already a multi-million euro cake.
However, using ordinary people’s Youtube channels as a
marketing and advertising platform is becoming more and more professional.
Currently, there are three companies operating in Finland, United Screens,
Splay and Töttöröö, which recruit video creators for their networks and
provide them with advertising deals.
Would my cat video have a better chance of success if I
joined such a Multi-Channel network?
Info: There used to be an external embedding. Unfortunately,
it has now been removed.
Because of the money, it is not
worth starting
The Multi-Channel Network, or MCN, collects Youtube
channels from individual video makers into its network and acts as an
intermediary between Youtube and the video makers. All money from ad screens to
the video creator goes through the network. The nerve-wracking nuts with the
terms of commercialization will be the concern of MCN. Through the network,
video authors can also enter into agreements directly with advertisers. The
relationship between MCN and the video creator is a bit similar to the
relationship between the gig seller or the Manager and the performing artist.
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