How To Use YouTube To Get Real Influencers Marketing?

 

When we talk about consumer marketing, Instagram is probably the first social media network to emerge. But did you know that a video-sharing giant isn’t falling? In fact, it was one of the first social media platforms to support brands and connect with influencers even before “influencer” was a password in marketing. And believe it or not, its range as an influential platform has only expanded in recent years.

YouTube has 2 billion active users worldwide. 73 percent of adult internet users in the United States have a YouTube account, making it the second most popular social media network. Also, people watch a billion hours of YouTube videos every day and results in billions of views.

YouTube Videos + Impact Marketing = Brand Success

Now that you know how powerful YouTube is as a video marketing platform, it would be great if you could leverage it for your influential marketing. If you're wondering how, here are some interesting ways to do it:

Launched products

If you have a good influence on YouTube, why not leverage his or her network for your next product launch? It would be a great way to get some exposure for your brand. People love to watch videos to learn about a new offering. All you have to do is develop a strong marketing strategy for your product launch.

Your influencer can promote an interesting teaser, “coming soon,” or video content for the launch of your product. He or she can extend some exclusive invitations to his or her fans to extend the events to the launch event.

Contests and gifts

Competitions and donations are always an essential marketing strategy. But with the emergence of influencers on YouTube, you can give this name a higher name. Giveaways are without a doubt one of the best ways to showcase the special features of your offer. They usually have a high conversion rate compared to other brand marketing activities.

You can ask your YouTube influencer to create video content that promotes your offerings. It’s a surefire way to grab more eyeballs and generate more followers for your brand. When it comes to contests, you can ask viewers and competitors to subscribe to your channel of influence and influence - which will increase your number of subscribers.

Push for deals and discounts

Putting your brand on the market on YouTube is a surprising way to ask your influencers for a direct deal and offer discounts to their fans. You can give your influencer a free sample or gift to get interesting video content or a matchbook, as well as an advertising code. Your discount percentage can be anywhere between 10 and 30 percent on the purchase price.

The catch, however, is determining the timing of the discount. You should ensure that your discount code is valid for a limited time. When there is a limited-time offer, you create an urgency towards your expectations. This encourages them to act as soon as possible.

Get positive feedback and reviews

Last, but not least, you can influence YouTube to get some feedback and reviews for your brand. After all, YouTube isn’t just focused on driving sales. Your customers would be genuinely happy to share their experiences - something your influencer can be asked to do.

You can ask your influencer to create a video that asks your real customers or audience to make honest reviews of your offer. The community will be involved in doing the work. Any comments, jokes, or trolls pouring in will give you an insight into what your customers feel about your product or service.

Bottom line

So make sure you leverage influential YouTube marketing to achieve positive awareness and recognition. However, remember that human-influenced YouTube marketing is not about connecting the people who influence millions of people. It’s really about getting results and at the same time developing a win-win situation for you.